At Mod Podge®, we respect the privacy of our website visitors and are committed to protecting your personal information. This privacy policy outlines how we collect, use and protect any information that you provide to us when you visit mod-podge.co.uk or interact with our brand online or offline.
Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.
Information We Collect
We may collect both personal and non-personal information from you when you visit our website, make a purchase, interact with us on social media or participate in one of our crafting events or classes.
Personal Information
Personal information refers to any information that can be used to identify you as an individual. The personal information we collect may include:
- Contact details – such as your name, mailing address, email address and phone number when you create an account, make a purchase or subscribe to our newsletter.
- Payment information – such as your credit/debit card number, CVV code and expiration date when you make a purchase. This information is processed securely through a third-party payment processor.
- Account information – such as your username, password and order history when you create an account on our website.
- Social media interactions – such as your social media username when you interact with our brand pages or content on social media platforms.
- Events participation – such as your name and contact information when you register for one of our online or in-person crafting events or classes.
Non-Personal Information
We may also collect non-personal, anonymous information about how you interact with our website. This can include:
- Site traffic data – such as pages visited, online forms accessed, buttons clicked, files downloaded and mouse movements. We use web analytics tools like Google Analytics to collect this data.
- Device information – such as your IP address, operating system, browser type and Internet service provider.
- Marketing data – such as email open rates, link clicks and page visits from our marketing campaigns through tools like Mailchimp.
This non-personal information allows us to improve your user experience and enhance our website performance.
How We Use Your Information
We use the information we collect for a variety of business purposes such as:
- Fulfilling orders – We use your contact and payment details to process and ship your orders.
- Customer service – We use your contact details to respond to customer inquiries, refund requests and other issues.
- Marketing communications – We may send promotional emails, newsletters, social media campaigns and other forms of marketing to you based on your preferences. You can opt out of these communications at any time.
- Research & development – We analyze use patterns, site traffic and other aggregated non-personal data to improve our products and website experience.
- Legal compliance – We may use your data when required by law, for example, responding to an authorized legal request from a court or government agency.
- Protection from fraud/crime – We may use data for security purposes or investigations to detect and prevent activities such as hacking, fraud or other criminal activity.
We only process your personal information for the specific purposes outlined in this policy. We will not use your data for any other reasons without your consent.
How We Protect Your Information
We implement technical and organizational security measures to protect your personal information when you transmit it to us and when we store it on our servers. Some examples include:
- Encryption of data in transit and at rest
- Authentication mechanisms to access accounts and data
- Access controls to company data and systems
- Employee security training and background checks
- Regular software updates, security audits and network monitoring
- Policies for reporting and addressing data breaches or incidents
We aim to use appropriate safeguards to protect your personal data; however, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute protection. Our policy is to notify you as appropriate in the event of a data breach affecting your personal information.
Cookie Use
We use necessary cookies to make our website usable by enabling basic functions like page navigation. We also use analytical cookies to better understand how visitors use our site so we can improve it.
You can choose to have your computer warn you each time a cookie is being sent or opt out of cookies entirely in your browser settings. However, disabling cookies may affect your ability to use parts of our website.
Third-Party Disclosures
We may share non-personal, aggregated data with third parties for industry research and analysis purposes. We do not sell your personal information to any company or organization.
The only times we may share your personal data with third parties are:
- With service providers and partners to fulfill core business operations related to our website, marketing initiatives, events or product sales. We only share information necessary for them to complete the requested service.
- When required by law, such as complying with an authorized subpoena, legal proceeding or court order.
- In cases of emergency to protect someone’s life, when requested by law enforcement or to report suspected illegal activity.
If we are involved in a merger, acquisition, bankruptcy or sale of assets, we may transfer your data to the acquiring organization who will be subject to this privacy policy. We will notify you with any choices you may have regarding your information.
International Data Transfers
We are headquartered in the United States and have service providers that operate globally. Any transfers of your personal data to third countries will be protected under appropriate safeguards as required by applicable law.
Children’s Privacy
Our website and products are meant for adults. We do not knowingly collect personal data from children under 18 without verified parental consent. If you believe we may have collected information from your child without permission, please contact us and we will take immediate action to investigate and address the issue.
Your Privacy Rights & Choices
You have certain rights and choices when it comes to the personal information we maintain about you. These include:
Access/Update/Correct – You can request to review, update or correct inaccuracies in your personal data by contacting us.
Delete – You can request for us to delete your personal information, with some exceptions as required by law.
Restrict Processing – You can ask us to stop using all or some of your personal data in certain ways.
Object to Processing – You can object to us processing your personal data if it is based on legitimate business interests.
Data Portability – You can ask for a copy of your personal data for your own purposes.
Complaints – You can file a complaint about any privacy concerns with our Data Protection Officer or with your local data protection authority.
You can exercise any of these rights by contacting our Data Protection Officer at the details below. We will acknowledge and investigate any complaints about our privacy practices.
Changes to This Policy
We may periodically update this policy as required by law or to reflect changes to our privacy practices. We encourage you to regularly review this policy to stay informed about how we collect, use and share personal information.
How to Contact Us
If you have any questions or concerns about this privacy policy or how we process your personal information, you can get in touch with our Data Protection Officer at:
Email: [email protected]
Phone: 020 3389 9549
Address: Mod Podge Inc. Attn: Legal/Privacy pepartment
123 Craft Lane
London, UK W11 2BQ
We are committed to working with you to address any privacy concerns and hope this policy provides helpful information on how we handle your personal data. Thank you for visiting our website and trusting us with your information.